Why Is Nokia Is Makind 3310 Again
Nokia concluding night launched several Android phones. These are the Nokia 3, the Nokia 5 and the Nokia 6 for the global edition, including the Arte edition. But along with these phones, Nokia also launched another telephone -- Nokia 3310. Yes, this is the same classic Nokia that once made the brand a household name effectually 15 years ago. Only for our times, which is 2017, the telephone has been given a makeover. It is still the same erstwhile feature phone. But the brandish tin show colours, and is bigger. The shape of the telephone is more rounded and the colours are funkier.
Notwithstanding, despite the makeover the Nokia 3310 is an oddball in this phone marketplace of 2017. It simply doesn't fit in, despite its cheap cost tag of Euros 45 (around Rs three,500).
So why is Nokia doing it? After all, shouldn't the company have permit its Android smartphones, and they seem similar fine devices particularly the Nokia 6, get the spotlight instead of allowing the new 3310 to steal their thunder? The obvious answer seems a yes. But at that place is a method to Nokia'south madness. The Nokia 3310 is not almost selling millions of phones. It is not about fighting the smartphone wars in the cheap phone market. Information technology is all about sending a very important message that the new Nokia is the same erstwhile Nokia, which one time used to rule the world. The new Nokia 3310 is the glue that binds the new Nokia aka HMD and the old Nokia together.
See it this manner: Although nosotros talk of the Nokia phones, these phones aren't actually made by Nokia. The Nokia visitor nowadays is null more than a telecom equipment provider. That is not making or selling the Nokia 3, Nokia five and Nokia 6. The company behind the new Nokia phones is HMD, which was formed last year and which is total of old Nokia mobile executives. Information technology also has the blessings of Nokia (the telecom hardware maker) and Microsoft, which had before acquired Nokia's mobile division, earlier selling the assets back to HMD.
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The HMD, however, is not a new company. In technical terms it is. Just actually, its limerick, the people behind it, the teams inside it... all of them have a link to the Nokia of old. HMD is like the old Nokia, which used to make the phones merely now has a new proper noun.
It is to ship this message, that HMD is indeed Nokia of the old days, the visitor is using Nokia 3310, which was Nokia'southward best selling telephone ever. Fans love this phone. Information technology is a phone that, even afterward 15 years, is remembered fondly by almost everyone who used it. This is the reason why Nokia introduced the new Nokia 3310 as a telephone that is made for fans. "For the Nokia 3310 nosotros just couldn't resist. Nosotros wanted to advantage loyal Nokia phone fans and make a statement that rich heritage, innovation and modern pattern can go mitt-in-paw," the company said in a argument.
New Nokia 3310 is all virtually sending a very important message that the new Nokia is the same old Nokia, which once used to dominion the world. The new Nokia 3310 is the glue that binds the new Nokia aka HMD and the erstwhile Nokia together
The company'southward chief production officer Juho Sarvikas explain it fifty-fifty improve. "Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to innovate to a new generation of fans," said Sarvikas. "Our new Android Nokia smartphone portfolio, together with the render of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone feel."
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You lot see the pattern. The new Nokia, which is HMD, and its products are untested. The Nokia iii, the Nokia 5 and the Nokia six are yet to prove their mettle. Only by bringing back the new Nokia 3310, the company is trying to tell consumers that it is the aforementioned make that stood for reliability, ease of use and products that were incredibly functional. By telling people that the new Nokia 3310 volition run the aforementioned Serpent game that people would play for hours in the early 2000 and that it offers the similar long battery life, new Nokia aka HMD is telling the globe that it hasn't forgotten its roots and heritage. The Nokia 3310 is HMD'south connection to a glorious past and while its sets out to create a new time to come for itself, it is the visitor'south way of telling people what they can wait from information technology.
Source: https://www.indiatoday.in/technology/features/story/nokia-3310-relaunched-and-it-is-not-about-phone-its-about-sending-a-message-962850-2017-02-27